What is Phygital Technology and how do we use it? A necessary evolution for retail stores Digital technology is everywhere today, but until recently we could still notice a clear difference between physical points of sale and the commercial websites. With the proliferation of web platforms, consumers have discovered a new way of buying products,…
How to virtualize your communication tools? An overview of Virtual Communication How is communication becoming virtual? How can you virtualize your communication tools and what possible experiences can you offer? You’ll have noticed a recurring theme in the news: announcements of technological innovations and development, especially in the digital and virtual fields, are becoming commonplace.…
Real-world and Virtual events Context Since the beginning of the pandemic, companies have been increasingly looking for event solutions and ways to continue their business and activities. It is understandably challenging to make business projections in such an uncertain context, to invest in the costs for real-world events in the medium and long term. Closed…
The “5 keys” to successful experiential communication What is experiential communication? Let’s start by looking at what experiential communication is. When a company wants to communicate experientially with its audiences (prospective and regular clients, influencers, etc.) they use methods and content to engage and interact with them. In contrast to more traditional passive communication, the…
