Originals

SoWhen? is a cultural entertainment company that produces its own interactive works and content to offer a new kind of experience to the general public.

We also co-produce artistic works to support their creators and actively participate in their production by providing our creative and technical expertise.

SoWhen? consciously participates in the emancipation of digital, virtual and immersive culture among the general public.

Discover below projects we’ve worked on as producers and co-producers:

This immersive phygital work evolves over the course of its encounters with audiences around the world. “Encounters”, composed of 3 episodes (The Crowd, The Birds, The Colossi) and an epilogue, leads us to reflect deeply on the future of our planet. It particularly emphasizes the power of collective action, showing that multiple individual actions can lead to exclusive or inclusive behavioral changes. This essential individual realization makes us question not only how we listen, but our relationships with others and with nature. “Encounters” reminds us that we are part of a Whole (see related article).

This short film takes full advantage of our 360° system. Right from the start, it was designed to immerse the viewer in a space where the different elements of the story would be located all around them. “Lifeline” was awarded the 1st prize at the Paris Court Devant Festival and was directed by Victor Michelot and co-produced by Dissidence Production and SoWhen? (see related article).

To commemorate the second anniversary of the tragic death of Alan Kurdi, the three-year-old Syrian boy who drowned while trying to reach Greece in 2015, UNHCR Goodwill Ambassador and acclaimed author Khaled Hosseini wrote Sea Prayer, an imaginary letter in monologue form from a Syrian father to his son, asleep on his lap, on the eve of fleeing to Europe by sea in search of refuge and safety. Sea Prayer is the first narrative animated film in virtual reality created using Tilt Brush, a device that allows you to paint in 3D space with virtual reality. Thanks to this tool, the Guardian’s in-house VR team, in collaboration with renowned VR artist Liz Edwards and SoWhen? were able to bring Hosseini’s thought-provoking letter to life (see related article).

This Flamenco show occurs in two spaces simultaneously and are linked together by mixing the physical and virtual worlds. The performance was part of the opening show of the 2020 Edition of the NewImages Festival (see related article).

Virginie Ferret-Courtel, aka Fer Chan, is a painter who usually expresses herself through her physical and tangible materials of choice: ink on canvas. This is how she works on her favorite subject matter, all things equestrian and more precisely the horse itself. These inked horses have led her from project to project, meeting and working with renowned names such as Jean Louis Dumas Hermès, the embroiderer François Lesage, Christian Lacroix and the upholsterer Philippe Coudray.

Influenced by the digital arts, she now wishes to approach her art from a new angle: immersion, life, and especially movement. Out of this desire, we met and the “Fer Chan Anima” project was born (see related article).

For experiences and content no longer bound by the physical limits of traditional filming! Avatars, Metaverses, motion capture, studios, mixed reality…

To make your brand known among the 450 million players on Fortnite, outside of the battle royale game mode, with custom gamified universes!

We provide custom-made interactive solutions for both form and content, handling everything from conceptualization to launch.