How do you turn Carpenter Brut’s cinematic and musical universe into a truly playable experience in Fortnite? From capturing the musicians’ performances to creating custom vehicles and synchronising the gameplay with the music, our making-of film takes viewers behind the scenes of Turbo Killer Experience.
Read more (about Behind the Scenes of Turbo Killer Experience: Bringing Carpenter Brut into Fortnite)With Turbo Killer Experience, music is not just something you watch. It is something you move through, drive through and play. Players dive into a retro-futuristic universe inspired by Carpenter Brut’s visual aesthetic, at the heart of an interactive show designed for Fortnite.
Read more (about Carpenter Brut lands in Fortnite with Turbo Killer Experience)Welcome to ARTE Riff Mountain: in this third Dev Diary, the episode shines a light on a key pillar of the experience… its characters, and the voices that bring them to life.
Read more (about ARTE Riff Mountain Dev Diary 3 : the characters)SoWhen? has been an Unreal Engine partner for the 4th consecutive year and renews its recognition as a top-tier partner worldwide!
Read more (about SoWhen? has once again renewed its Epic Games Unreal Engine Gold Partner status in 2026)ARTE Riff Mountain expands with a brand-new music runner. In this course, music isn’t just something you listen to: you run through it, live it, and play it—driven by the action.
Read more (about Discover ARTE Riff Mountain’s musical runner)Hellfest announced the release date of ARTE Riff Mountain, coming on November 21st, 2025, and revealed its official cinematic trailer.
Read more (about Hellfest reveals its 2026 lineup and announces the release of ARTE Riff Mountain!)ARTE Riff Mountain will be featured at Paris Games Week, with an exclusive first demo available to the public.
Read more (about Paris Games Week: discover the demo of our co-production ARTE Riff Mountain!)After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.
Read more (about Dev Diary 2: Behind the scenes of ARTE Riff Mountain’s design)SoWhen? was invited by SGA and EPIC to present a masterclass about our Multivert studio and a keynote on our co-production ARTE Riff Mountain.
Read more (about SoWhen? at Unreal Day in Belgrade with SGA)Today we’re launching a brand new video series: the ARTE Riff Mountain Dev Diaries.
These short episodes take you behind the scenes of the creation of our immersive, musical, and narrative experience co-produced with ARTE.
Mohamed Marouene (CEO, SoWhen?) and Yuliya Gubkina (Co-Creation Leader, Flexis) will share an exclusive behind-the-scenes look at the creation of the Flexis Virtual Universe during the conference: “𝐻𝑢𝑚𝑎𝑛𝑠, 𝐻𝑎𝑟𝑑𝑤𝑎𝑟𝑒, 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠, 𝑎𝑛𝑑 𝑅𝑒𝑎𝑙𝑖𝑠𝑚: 𝐹𝑙𝑒𝑥𝑖𝑠’ 𝐿𝑜𝑔𝑖𝑠𝑡𝑖𝑐𝑠 𝑆𝑡𝑜𝑟𝑦 𝑖𝑛 𝑈𝐸.”.
Read more (about SoWhen? with Flexis at Unreal Fest Stockholm 2025)A new cultural, musical, and interactive experience comes to life in Fortnite.
It’s official: SoWhen? and ARTE are releasing their immersive coproduction — an interactive, music-driven creation designed for fans of metal, gaming, and intense experiences.
SoWhen?, a CreaTech studio based in the Paris region, is the only studio in France equipped with the Captury solution.
Read more (about Markerless Motion Capture: SoWhen?, the only studio equipped with Captury in France)The general theme for the 2025 universe creation contest on Fortnite centers on the concepts of “security, defense, and prevention.”
Read more (about SoWhen? and Ynov Campus, in partnership with EPIC GAMES, are launching the 2nd edition of the YeS! contest.)SoWhen? is once again a Gold Partner of Unreal Engine EPIC GAMES! SoWhen? is a partner of Unreal Engine for the third consecutive year and renews its recognition as a top-tier partner worldwide. The entire SoWhen? team is proud to share its gold partner status, officially accredited by Unreal Engine Epic Games via Accredible. Discover…
Read more (about SoWhen? is once again a Gold Partner of Unreal Engine EPIC GAMES!)On January 27, 2025, SoWhen? had the pleasure of participating in Isart Connect, the annual event organized by ISART DIGITAL, a leading school in video games, 3D/VFX, and Sound Design.
Read more (about SoWhen? x Isart Connect: Unreal Engine Beyond Video Games)Encounters, our immersive experience Encounters, will run at Museum of Sciences, Boston, and at Cinémania, Montréal La Prairie Productions, SoWhen?, and Serendipity Films are proud to announce that our immersive experience Rencontres, selected at the 2024 Venice Biennale, is now available to experience in the United States and Canada. L’œuvre Rencontres à la Biennale de…
Read more (about Encounters, our immersive experience Encounters, will run at Boston and Montréal)The selection of projects for Venice Immersive, the XR – Extended Reality section of the 81st Venice International Film Festival (28th August – 7th September 2024) of La Fondazione La Biennale di Venezia, has been announced…
Our coproduction “Encounters” is selected !!
Read more (about “Encounters” has been selected for the Venice Immersive competition)This expo offers marketing and communication leaders the opportunity to find answers to their questions on how to enhance the strategic impact of their brand content.
Read more (about SoWhen? at the All for Content Expo with Ynov Campus!)This year, SoWhen? returns to the Fest in a new format: we will be joined by our client partners Valeo and Alstom for a roundtable discussion on the following theme: “Revolutionizing Brand Digital Heritage: Harnessing Unreal Engine for Innovation.”
Read more (about SoWhen? with Valeo and Alstom at Unreal Fest 2024)The 3D Film Michelin for the 24 Hours of Le Mans Centenary That We Produced Has Just Been Awarded at the Deauville Green Awards!
Read more (about Michelin & SoWhen? Win Gold Again at the Deauville Green Awards!)Finals of the Gamified Universe Creation on Fortnite, the New Immersive Social Network and Brand Communication Territory
Read more (about A Visual Recap of the National Universe Creation Contest on Fortnite)SoWhen? renews its partnership with EPIC GAMES’ Unreal Engine as a top-tier gold partner!! A partnership that guarantees our customers the creative, production and service excellence of our Unreal Engine teams. The SoWhen? team is proud to announce its selection as an official gold partner of Unreal Engine (EPIC GAMES). SoWhen?’s Expertise with Unreal Engine:…
Read more (about Renewal of the Partnership between SoWhen? and Unreal Engine – EPIC GAMES)Ynov Campus and SoWhen? announce the official launch of ‘YES’, a national 3D competition focus on the creation of custom gamified universes on Fortnite, Epic Games’ battle royale game that has become an immersive social network where some 500 million people meet!
Read more (about Launch of the national Ynov x SoWhen? competition on Fortnite)In this session, we dive into the world of phygital and immersive experiences, allowing the audience to interact with virtual universes through gestures and connected physical objects, and even through fun interactions with virtual characters.
Read more (about Video of SoWhen? session at Unreal Fest 2023)We will greet our visitors and present examples and concrete cases of digital heritage creation for companies, and custom real-time virtual worlds.
Read more (about SoWhen? sponsoring the Metaday event)Real-time 3D, generated by historically game engines, allows for the instant generation and display of three-dimensional graphics in real-time, typically for interactive purposes.
It differs from pre-rendered 3D, where 3D images are pre-computed and saved for later playback.
Real-time 3D is commonly used in various fields, including video games, simulation, architecture, product design, virtual reality (VR) or augmented reality (AR) applications, and many others.
Read more (about What is real-time 3D?)Freddy Koné, co-founder of SoWhen?, shares his insights and his company’s createch approach to Generative AI, which he sees as a tool in service of humanity.
Read more (about Generative AI, a tool for creative expression)SoWhen? will be present at Unreal Fest from October 3 to 5 in New Orleans.
Read more (about SoWhen? selected by EPIC GAMES for Unreal Fest 2023)Partnership between SoWhen? & Unreal Engine – EPIC GAMES A partnership that formalizes our teams’ expertise on Unreal Engine The entire SoWhen? team is proud to announce our selection as an official partner of Unreal Engine, developed by EPIC GAMES. Who is EPIC GAMES, and what is Unreal Engine? You are likely familiar with EPIC…
Read more (about Official partnership SoWhen? & Unreal Engine – EPIC GAMES)Highlights of SoWhen? with Alstom at VivaTech 2023 A visual recap of these intense 4 days at Viva Technology – June 2023. Viva Tech was an event rich in sharing this year, with a prominent representation of SoWhen? as a partner startup at Alstom’s booth. SoWhen? was selected for its digital innovations, including custom virtual…
Read more (about Highlights of SoWhen? with Alstom at VivaTech 2023)Michelin & SoWhen? win Gold at the Deauville Green Awards! For the web series produced through virtual production, “Fact Checking Division” 😍 The web series we produced through virtual production using Unreal Engine in our studio, in collaboration with Michelin’s teams, has just been honored at the Deauville Green Awards! We’ve proudly received a Gold…
Read more (about Michelin & SoWhen? win Gold at the Deauville Green Awards!)Virtual worlds are undergoing a revolution. 🎥 A nod to the cinematic revolution, we will welcome you at the Grand Rex on May 24th, along with our client Alstom, to discuss the 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝘄𝗼𝗿𝗹𝗱𝘀 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 in our industry.A new medium and strategic tool that major industrial players are innovating with SoWhen?. Sharing experiences around the…
Read more (about Virtual worlds are undergoing a revolution: Alstom x SoWhen? x Sciences Po event)Roundtable Discussion on the Custom Virtual World for Alstom Alstom,Alstom, a global leader in green mobility and the railway industry, Antilogy eexperts inpopularizing XR and metaverses for businesses, and SoWhen? a CreaTech companyprized for its creative and technological XR expertise, co-organized a private roundtableFebruary 10, 2023 on the subject of Alstom’s virtual world. Sharing experiences and…
Read more (about Roundtable Discussion on the Custom Virtual World for Alstom)Our conference at Unreal Fest on the design of Alstom’s virtual world A 35-minute video summarizing 7 months of challenges! Last October, Mohamed and Victor flew to Unreal Fest, following SoWhen?’s selection byEPIC to present how we created a virtual world for Alstom. 😎 Epic Games recorded the conference, and we can now share with…
Read more (about Our conference at Unreal Fest on the design of Alstom’s virtual world)What is Phygital Technology and how do we use it? A necessary evolution for retail stores Digital technology is everywhere today, but until recently we could still notice a clear difference between physical points of sale and the commercial websites. With the proliferation of web platforms, consumers have discovered a new way of buying products,…
Read more (about What is Phygital Technology and how do we use it?)How to virtualize your communication tools? An overview of Virtual Communication How is communication becoming virtual? How can you virtualize your communication tools and what possible experiences can you offer? You’ll have noticed a recurring theme in the news: announcements of technological innovations and development, especially in the digital and virtual fields, are becoming commonplace.…
Read more (about How to virtualize your communication tools?)SoWhen? enters the top 10% of French startups Encouraging progress! SoWhen? strives to be competitive on the market and offer the best services to its clients. To this end, we sought the services of Early Metrics to update our rating in order to better position ourselves on the French startup market and receive an objective…
Read more (about SoWhen? enters the top 10% of French startups)Luxury and Digital Technology: Geek is Chic! We’ve noticed luxury brands are collaborating more and more with video game publishers and other digital entertainment companies. Is this a passing trend or are we witnessing something genuine? Well, the pandemic has accelerated the use of virtual technology as a tool for broadcasting and communication. Digital experiences…
Read more (about Luxury and Digital Technology: Geek is Chic!)We created the interactive phygital experience by working with our own custom-made artificial intelligence (A.I.) and Epic Games’ Unreal Engine, the realtime render engine with which we love creating the wildest experiences!
Read more (about SoWhen? – Winner of 3 Promax Awards!)“Encounters” is a Mixed Reality experience by Mathieu Pradat, co-produced by SoWhen? and La Prairie Productions.
In February 2021, Freddy Koné, co-founder of Sowhen? was invited to present the “Encounters” project with its creator Mathieu Pradat.
Real-world and Virtual events Context Since the beginning of the pandemic, companies have been increasingly looking for event solutions and ways to continue their business and activities. It is understandably challenging to make business projections in such an uncertain context, to invest in the costs for real-world events in the medium and long term. Closed…
Read more (about Real-world and Virtual events)The “5 keys” to successful experiential communication What is experiential communication? Let’s start by looking at what experiential communication is. When a company wants to communicate experientially with its audiences (prospective and regular clients, influencers, etc.) they use methods and content to engage and interact with them. In contrast to more traditional passive communication, the…
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