MICHELIN Life Experience – 360° VR Film
2017 International Motor Show Germany
PROJECT PACKAGE: VR CINEMA + 360° VR FILM AT THE MICHELIN STAND
Project Summary:
Project name: MICHELIN Life Experience
Client: MICHELIN
Agency: Publicis Events
Release date: September 2017
Length: 2’10
Format: 360° 3D Ambisonic
Director: Olivier Sadock
Silver Halo Award in the brand VR programs category
Nominated at Screen4all 2017 in the 360° commissioned film category
The main objective of the VR movie system and the 360° immersive film
To offer the attendees of the 2017 Frankfurt Motor Show a unique experience in which we showcase the value of MICHELIN products in our everyday lives.
The challenges
- Telling a moving story by taking the viewer on a journey where MICHELIN plays a “travel companion”.
- Making a 360° 3D film with motion and 3D sound.
- Being able to quickly set up our filming equipment in any location.
- Offering a synchronized experience to several people in a VR cinema built on location – MICHELIN stand.
Our mission
To accompany the agency from the conception to the launch of the experience.
Pre-Production
Participation in brainstorming sessions with the agency’s director.
Creation of a storyboard and a 3D preview
Filming
Mohamed Marouene was the technical director
Freddy Koné and Quentin Dindar were in charge of the 360° motion capture team
Post-Production
Our computer graphic designers were tasked with the editing, stitching, cleaning, embedding and calibration of the footage.
Screening
We supplied 12 Samsung Gear VRs and a 360° player for synchronized viewing in the headsets, designed in line with the MICHELIN graphic charter.
We made sure a member of our team was always present to train and assist the stand hostesses.
"For the MICHELIN film, I needed collaborators who knew VR inside out and who would focus on creativity and storytelling. I ended up exactly with what I was looking for. Thanks to regular exchanges with SoWhen? from the initial script stage and throughout all the production process, I was able to make this film in the best possible conditions. SoWhen? are highly professional, great on a human level, passionate about their work, 1000% involved, lively and creative. What more could a director ask for?
See the making of :
See the teaser :
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