Valeo XR Experience by SoWhen?

From the Virtual Universe to XR Visualization and Asset Manipulation

Valeo wanted a tool capable of reinterpreting and renovating the customer journey and experience while providing continuity with their virtual universe. The tool was unveiled at CES 2024.

Valeo electric motor in 3D handled by a user in an XR headset

Objectives of this XR experience- extended reality

Create a tool that enables actions impossible in the real world, particularly the manipulation of products at a 1:1 scale.

Make the invisible aspects of their products visually comprehensible.

Video avatar of a presenter in the Valeo XR experience
Life-size Valeo inverter with customer benefits, XR experience
"Focus" mode on the on-board charger, Valeo XR experience

Challenges

  • Design an experience that makes XR manipulation accessible and intuitive.
  • Find the right hand gesture language for natural interactions.
  • Strike the right balance between image quality and the amount of 3D asset data for an efficient and impactful display on a standalone headset.
Handling a Valeo on-board charger in virtual reality
Valeo XR experience: 3D eAxle electric axle and user in a headset
Viewing points of interest and a video on a component, Valeo XR experience

Our mission

Handling the Entire Process from Concept Development to Implementation at the Trade Show and Its Future Evolutions

We supported our client Valeo from the initial concept development to streamline and optimize the needs and objectives related to the creation of this solution. Our mission was comprehensive, and we can highlight the following key points:

  • Enabling virtual product manipulation using natural and intuitive hand gestures.
  • Allowing the user to compare a virtual product with a physical model of another product displayed alongside.
  • Selecting the right XR headset model to deliver this experience as naturally as possible, without hardware constraints.
  • Developing a technological solution that enables the user to independently control the experience, seeing in real-time what they visualize, and receiving the desired information at the right moment.
  • Helping Valeo reduce its carbon footprint by minimizing the logistics associated with transporting heavy physical products and models.

Extract of the virtual experience we created for valeo

Experiences that combine creativity and technological innovation in the service of meaning

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