đ The web series we produced through virtual production using Unreal Engine in our studio, in collaboration with Michelin’s teams, has just been honored at the Deauville Green Awards!
We’ve proudly received a Gold award for this first episode in the “Transport & Eco-mobility” category. đ
đ„ This humor-filled web series allows the audience to grasp all the challenges related to tire selection for effective electric mobility.
We’re thrilled about this new accolade with Michelin and express our gratitude to the communication teamâit’s been a pleasure working together!
Congratulations to everyone involved in this innovative communication effort that shines a light on both Michelin and SoWhen?!
MICHELIN WANTED TO COMMUNICATE IN AN INNOVATIVE AND ENTERTAINING WAY TO CONVEY TECHNICAL CONCEPTS TO CURRENT ISSUES. THE TECHNIQUE OF VIRTUAL PRODUCTION MADE IT POSSIBLE TO CREATE AN EDUCATIONAL AND PLAYFUL WEB SERIES!
SoWhen? initially proposed this unique duo concept to Michelin to address their technical subjects, which intrigued and inspired them to write the episode scripts.
Subsequently, SoWhen? was tasked with producing the episodes directly in its virtual production studio in Montreuil.
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