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UEFN - Unreal Editor For Fortnite
Our Createtech Expertise to Bring Your Brand to Life on Fortnite
SoWhen? has been an official partner of Unreal Engine – Epic Games since 2023, a guarantee of excellence in production and service. In 2024, it ranks among the top tier globally at the highest level!
Fortnite, an Immersive Social Network Open to Brands
Put down your weapons!
EPIC GAMES has opened its virtual universe so that everyone can create their own events and design lasting personalized worlds.
This new approach allows brands to significantly customize their representation in the Fortnite universe, beyond the battle royale game mode.
Brands now have the opportunity to create virtual environments that truly reflect their identity and offer captivating immersive experiences to their internal and external audiences. These virtual worlds, which come in a variety of styles, benefit from a simple, stable, multiplatform, and secure global environment and deployment with Fortnite.
The Fortnite community today consists of 450 million active players and is constantly growing, accessible to brands
Your Dedicated Brand Island Thanks to Unreal Editor for Fortnite
UEFN – Unreal Editor for Fortnite – is a version of Unreal Engine (UE) equipped with custom functions that allow for content creation on the Fortnite platform.
With Unreal Editor for Fortnite mode, SoWhen? can create tailored “dedicated islands” for its clients, whether for events or permanent installations, to provide their audiences with memorable, persistent interactive and immersive experiences.
UEFN allows you to import your own custom content into its environment.
So, SoWhen? can import your customized assets such as static or skeletal meshes, animations, textures, or sounds and use them on your islands.
The original elements that are created, imported, and published in UEFN remain your property, and you can remove them at any time.
What You Can Do on Your Fortnite Island
Fortnite should be viewed as a media entity in its own right.
Introducing your brand on Fortnite means reaching a community that enjoys interactive, gamified experiences with enhanced storytelling. Accustomed to video games, this audience craves stories in which to immerse and participate, and also to gather with friends.
Fortnite meets the needs and codes of new generations, making it an essential new playground for brands.
You can create plots with various game mechanics to attract your target audience. You immerse them in your world and tell them a specific story. They discover your products and your brand in a new light.
Also, schedule meetings for your audience with your influencer, actor, creator, or CEO directly in Fortnite. They are represented in the game by non-playable characters who become their spokespersons. Whether as a fictional avatar or representing a real person, with metahuman technology for added realism, speak directly to the players!
Your Permanently Eventualized Island
Your island on Fortnite is your evolving universe! Start with an environment and a game that meet your initial objectives, and then, over the months, enrich your playground and that of your community.
Just like any social network, novelty and regularity of events qualitatively increase your community.
Play on your calendar and key dates to animate your island in sync with your company’s rhythm.
Organize exclusive events, or even those reserved for your internal audience
Your Community: Activated and Maintained
This full-fledged media allows you to reach a significant community that becomes yours.
You can expand it by inviting your existing community, especially through the content you can produce at low cost directly on your Fortnite island.
These contents, whether videos or photos, can be shared on your social networks and websites... and your audiences can thus join your new media and so on…
How to Create Your Brand Island on Fortnite?
We help you define the experience and game mechanics, then we create ‘your island’.
To create your virtual brand universe, we design its environment in your brand’s image, import the 3D assets of your products, develop the desired game mechanics, and create and import your non-player characters who can represent your brand…
Our hybrid studio allows you to capture your messages simply via our markerless motion capture system. The movements and words of the person are transmitted to their avatar on your Fortnite island.
Discover the first national competition organized with Ynov Campus on the theme of creating universes on Fortnite!
The judges were major brands from various sectors:
Alstom, The Walt Disney Company France, Stellantis, L'Oréal, Epic Games, SoWhen? and Ynov Campus
The YES contest, or how to bring together Creativity and Tech, as well as gaming and corporate!
This experience was very enriching for everyone involved—students, the school, judges from major companies in various sectors, SoWhen?, and Epic Games. It wasn’t easy to choose between all these projects, the students worked really intensely to produce these games on UEFN in just one week. Presenting their work to the jury and other groups in 15 minutes was not an easy task, but they did it brilliantly, well done!
Unique environments and game mechanics were produced, showcasing their potential and that of UEFN. It’s a new, vast immersive, interactive, creative social network that is opening up to brands! Discover in the video below their feedback about what UEFN offers to brands!
FAQ
Here are some answers to the most frequently asked questions during a first contact. These are general points, and we can provide more specific details concerning you during our discussions.
What is UEFN?
UEFN is a version of Unreal Engine (UE) equipped with custom functions that allow for content creation on the Fortnite platform.
UEFN stands for Unreal Editor For Fortnite.
Is my island part of the Fortnite battle royale game?
Put down the oars!
EPIC GAMES has opened its virtual universe, independently of the game mode, so that everyone can create their own events and design lasting personalized worlds.
Which community will I reach?
Fortnite currently boasts over 450 million players, and every day millions of players come seeking original content, different from the classic Battle Royale.
Fortnite is increasingly resembling a virtual social network, becoming the favorite playground and meeting place for Generations Y and Z.
60% of players are content creators in Fortnite.
80,000 islands have already been created in less than a year.
Can I organize a private event on Fortnite?
Absolutely, you can organize private events, open to individuals who have the access link.
Can I import my 3D assets into Fortnite? (products, objects...)
UEFN allows you to import your own custom content into its environment.
SoWhen? can therefore import your customized resources such as static or skeletal meshes, animations, textures, or sounds and use them on your islands.
The original elements that are created, imported, and published in UEFN remain your property, and you can remove them at any time.
What ROI can I expect from my brand island on Fortnite?
Your Fortnite island will allow you to expand your current community and build a strong, lasting connection with it. Additionally, you can enrich it by inviting your existing community to join the events created at a low cost. Indeed, from your Fortnite universe, you can capture videos and photos to share freely on your websites and social media. The raw material is already there, there’s no need to start from scratch to produce these contents! Finally, as with any media, you can plan cross-media mechanics to retain, reward, and surprise your audience.
A solution for every need
For experiences and content no longer bound by the physical limits of traditional filming! Avatars, Metaverses, motion capture, studios, mixed reality…
SoWhen? is a cultural entertainment company that produces its own interactive works and content to offer a new kind of experience to the general public.
We provide custom-made interactive solutions for both form and content, handling everything from conceptualization to launch.
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