TRAINING
Understand, design and activate experiences
in Fortnite with UEFN

A half-day training course for communication, digital, branding and marketing managers and project leads, labels, artists, art and creative directors, communication agencies…

This training is for those who imagine, want to reach their audience in innovative ways and conquer new territories. It is not a technical UEFN course.

Understand what Fortnite is beyond Battle Royale: a creation platform, an immersive social network, a next-generation space for communication and experiences to bring your audience and communities into your story.

Why this training?

Fortnite is no longer just a video game: it is now one of the most powerful creative and experiential platforms on the market, open to brands, artists, institutions and studios. With UEFN (Unreal Editor for Fortnite), it is now possible to create tailor-made, interactive, story-driven experiences playable by millions of users.

For brands and artists, this opens up an unprecedented space to:

reach active communities,
create immersive narrative universes,
prototype experiences,
test game mechanics,
roll out innovative cultural or commercial campaigns.

Fortnite training objectives

This training was created to give executives, managers and creative teams the strategic and operational keys to understand the Fortnite ecosystem and master the fundamentals needed to design and run a Fortnite project.

You will learn to:

understand the Fortnite ecosystem and the levers for brand activation,
understand what UEFN is and how it fits into the Unreal Engine ecosystem,
analyse possible use cases for your sector,
lay the foundations of a Fortnite creative concept aligned with your goals,
know the constraints, mechanics, tools and methodologies of a Fortnite project,
work effectively with a production team.

Who is this training for?

Labels, artists,
Marketing, communication and innovation departments
Brand managers / project managers
Creative and digital teams,
Studios or organisations wanting to understand UEFN and the Fortnite platform

=> Anyone who wants to explore the cultural, creative and strategic possibilities Fortnite offers

No technical prerequisites.

About the training

Duration: half a day

Learning objectives:

This training aims to give participants (executives, heads of department, managers, creative teams) the essential knowledge to understand, design and run an experience in Fortnite with UEFN.

They learn how to use Fortnite strategically as a creative platform, how to turn an artist’s universe or a brand intention into a playable concept, and how to make effective use of Fortnite’s interactive mechanics to engage their audiences.

By mastering the fundamentals of the Fortnite ecosystem, UEFN and the creative process, they are able to imagine relevant activations, assess their potential and work effectively with a production team to bring their project to life.

Performance indicators:

Evaluation in progress.

Welcoming people with disabilities:

We consider every request for adapted support to address the difficulties of learners with disabilities, as far as we are able, by adapting how we welcome them and our training materials. We also maintain regular exchanges with various organisations and associations to support us as well as possible on these matters. Our disability officer will answer your questions at her direct email address: g.borel@sowhen.fr

The information about this training was updated on 10-12-2025.