Hp game created in fortnite objective
HP aimed to provide an innovative experience for the VivaTech audience at their booth, promoting their range of gaming hardware.
The first HP game created in Fortnite
by SoWhen?
"Game N Dive"
This first HP game created in Fortnite was unveiled at VivaTech 2024.
The challenge of this first phygital game created in Fortnite
“Hack Fortnite”!: Find a way to play Fortnite without a controller or keyboard, using only your body’s balance and weight to steer the character and achieve the objective.
Our mission
We supported our client HP from the conceptualization to the implementation of the phygital game.
We recreated a universe within Fortnite that reflects the gaming spirit, featuring a gamer-themed room aligned with HP’s brand identity.
Additionally, we aimed to offer the public a unique experience by allowing them to control their playable character not in the traditional way with a controller or other device, but with their body.
Experiences that combine creativity and technological innovation in the service of meaning
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