Objectives of this XR experience- extended reality
Create a tool that enables actions impossible in the real world, particularly the manipulation of products at a 1:1 scale.
Make the invisible aspects of their products visually comprehensible.
Valeo XR Experience by SoWhen?
From the Virtual Universe to XR Visualization and Asset Manipulation
Valeo wanted a tool capable of reinterpreting and renovating the customer journey and experience while providing continuity with their virtual universe. The tool was unveiled at CES 2024.
Challenges
- Design an experience that makes XR manipulation accessible and intuitive.
- Find the right hand gesture language for natural interactions.
- Strike the right balance between image quality and the amount of 3D asset data for an efficient and impactful display on a standalone headset.
Our mission
Handling the Entire Process from Concept Development to Implementation at the Trade Show and Its Future Evolutions
We supported our client Valeo from the initial concept development to streamline and optimize the needs and objectives related to the creation of this solution. Our mission was comprehensive, and we can highlight the following key points:
- Enabling virtual product manipulation using natural and intuitive hand gestures.
- Allowing the user to compare a virtual product with a physical model of another product displayed alongside.
- Selecting the right XR headset model to deliver this experience as naturally as possible, without hardware constraints.
- Developing a technological solution that enables the user to independently control the experience, seeing in real-time what they visualize, and receiving the desired information at the right moment.
- Helping Valeo reduce its carbon footprint by minimizing the logistics associated with transporting heavy physical products and models.
Extract of the virtual experience we created for valeo
Experiences that combine creativity and technological innovation in the service of meaning
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