SoWhen? with Valeo and Alstom at Unreal Fest 2024

This year, SoWhen? returns to the Fest in a new format: we are joined by our client partners Valeo and Alstom for a roundtable discussion on the following theme: “Revolutionizing Brand Digital Heritage: Harnessing Unreal Engine for Innovation.”

Who’s Presenting?

Mohamed Marouene, our CEO and co-founder, Alexis Bonnet-Salkind, Advanced & Creative Design Director at Alstom, and Adeline Richon, Head of External Communication for the Group Business at Valeo, will share their insights and experiences on how Unreal Engine enables us to create and leverage brand digital assets.

For Which Audiences?

Unreal Engine users will gain a concrete understanding of how to optimally utilize created assets across various media and platforms. Experts in marketing, communication, innovation, design, and R&D from brands will discover how they can adapt their company’s assets to maximize return on investment.

Use Cases Presented:

• Alstom’s Virtual Worlds
• Valeo’s Virtual World
• The various applications and experiences derived from these worlds (Alstom’s AAA phygital cybersecurity game, interactive models, Valeo’s XR showroom…)
• The first Alstom game created in Fortnite unveiled