Ynov Campus and SoWhen? announce the official launch of ‘YES’, a national 3D competition focus on the creation of custom gamified universes on Fortnite, Epic Games’ battle royale game that…
SoWhen? - Winner of 3 Promax Awards!
for its work on the Wall of Shadows with The Walt Disney Company France
A Golden Promax Award in the Best New Concept/Innovation Category and a Silver Promax Award in the Experiential or Stunt Category
WHAT ARE THE PROMAX AWARDS?
Every year, the Promax Awards celebrate outstanding achievements in entertainment marketing and design, honoring projects that have attracted audiences, created unforgettable experiences and helped turn viewers into devoted fans.
The jury is composed of marketers and creatives from leading European media organizations.
AWARDS FOR OUR INNOVATIVE IMMERSIVE INSTALLATION!
We received 3 Promax Awards for our work on the “Wall of Shadows” experience installed in Paris’ Saint Lazare train station for the launch of Disney+, in collaboration with The Walt Disney Company France.
Our Promax Awards (Gold Excellence, Gold and Silver) hold a special significance for us because they acknowledge our expertise, giving us further momentum to achieving our vision and expanding internationally:
“Building a world of experiential entertainment, limitless in subject matter, erasing the boundaries between the physical and the digital”.
MULTIPLE NOMINATIONS FOR SOWHEN?
AND ITS IMMERSIVE INTERACTIVE SYSTEM
SoWhen? were nominated as finalists for 2021’s Best Agency of the Year award by PromaxBDA!
Our projects with The Walt Disney Company France were also shortlisted for several other prize categories:
- Best Use of Technology
- Out of Home Ad
- Experiential or Stunt promotion for a consumer event
- Best New Concept / Innovation
AN INNOVATIVE INSTALLATION
WITH A.I. AND UNREAL ENGINE RENDERING
We created the interactive phygital experience by working with our own custom-made artificial intelligence (A.I.) and Epic Games‘ Unreal Engine, the realtime render engine with which we love creating the wildest experiences!
To learn more about The Wall of Shadows experience, click here to read our in-depth article.
The project was produced with the creative team of The Walt Disney Company France, our French-Tunisian team of SoWhen? and TaKoLoR International, our partners BOYS IN THE WOOD, BIG BANG, Let Me Know and in collaboration with some of the world’s best animation studios (Disney, Pixar, Marvel, National Geographic).
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