PROJECT PACKAGE: VR CINEMA + 360° VR FILM AT THE MICHELIN STAND
Project name: MICHELIN Life Experience
Client: MICHELIN
Agency: Publicis Events
Release date: September 2017
Length: 2’10
Format: 360° 3D Ambisonic
Director: Olivier Sadock
Silver Halo Award in the brand VR programs category
Nominated at Screen4all 2017 in the 360° commissioned film category
To offer the attendees of the 2017 Frankfurt Motor Show a unique experience in which we showcase the value of MICHELIN products in our everyday lives.
Telling a moving story by taking the viewer on a journey where MICHELIN plays a “travel companion”.
Making a 360° 3D film with motion and 3D sound.
Being able to quickly set up our filming equipment in any location.
Offering a synchronized experience to several people in a VR cinema built on location – MICHELIN stand.
To accompany the agency from the conception to the launch of the experience.
Pre-Production
Participation in brainstorming sessions with the agency’s director.
Creation of a storyboard and a 3D preview
Filming
Mohamed Marouene was the technical director
Freddy Koné and Quentin Dindar were in charge of the 360° motion capture team
Post-Production
Our computer graphic designers were tasked with the editing, stitching, cleaning, embedding and calibration of the footage.
Screening
We supplied 12 Samsung Gear VRs and a 360° player for synchronized viewing in the headsets, designed in line with the MICHELIN graphic charter.
We made sure a member of our team was always present to train and assist the stand hostesses.
Experiences that combine creativity and technological innovation in the service of meaning
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