SoWhen? sponsors and participates in Metadays

• The Program:

CREATING AND OPTIMIZING YOUR DIGITAL HERITAGE: FROM YOUR DIGITIZED ASSETS TO YOUR BRAND’S REAL-TIME VIRTUAL WORLD.

During this participatory workshop, you will learn how, step by step, from your 3D assets, you can build your own custom real-time virtual world.

This workshop aims to be practical and will be illustrated with various use cases and examples of projects for major advertisers.

You will understand the interest for Companies and Business Departments in enhancing their digital heritage of 3D assets in an immersive and interactive visual ensemble.

We will focus on the virtual world of Alstom with Alexis Bonnet, its Design Deputy Director, and Mohamed Marouene, CEO of SoWhen?, to explain through demos:
– How to create a virtual world from 3D modeling to present the use-case scenarios of a company’s products or services.
– The virtual world, more than a virtual showroom, a digital environment for organizing training, speaking engagements, creating communication content, simulating situations, etc.
– How to animate each visual element with real-time 3D and how to keep this virtual world alive continuously with AI.
– The different navigation paths and the interest in alternating between macro and micro views.
– How to develop a phygital experience designed from the brand’s virtual universe.

• Speakers:
  – Mohamed MAROUENE, CEO – SOWHEN?
  – Alexis BONNET, Design Deputy Director – ALSTOM