In partnership with All for Content, and on the occasion of the launch of its Bac+5 program “Content Marketing & Brand Entertainment,” Ynov Campus is organizing “YNOV’DAY,” a day of conferences and roundtable discussions on content marketing and brand entertainment, to which we have been invited.
Freddy Koné (Co-founder of SoWhen?) and Alexandra de Tournemire (Marketing & Communication Director of SoWhen?) will be joining Arnaud Hacquin (Director of the Marketing & Digital Communication program at Ynov Campus) to present our client cases for HP France and Alstom.
Agenda:
12:00 PM: How to Leverage Your Digital Heritage Within a Metaverse: The Alstom Case
12:15 PM: How to Deploy an Effective Brand Experience on Fortnite During VivaTech: The HP France Case
4:00 PM: XR, Advergaming, and Metaverse Roundtable: Is Entertainment the New Eldorado for Brand Content?
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