Dev Diary 2: Behind the scenes of ARTE Riff Mountain’s design
After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.
In partnership with All for Content, and on the occasion of the launch of its Bac+5 program “Content Marketing & Brand Entertainment,” Ynov Campus is organizing “YNOV’DAY,” a day of conferences and roundtable discussions on content marketing and brand entertainment, to which we have been invited.
Freddy Koné (Co-founder of SoWhen?) and Alexandra de Tournemire (Marketing & Communication Director of SoWhen?) will be joining Arnaud Hacquin (Director of the Marketing & Digital Communication program at Ynov Campus) to present our client cases for HP France and Alstom.

Agenda:
12:00 PM: How to Leverage Your Digital Heritage Within a Metaverse: The Alstom Case
12:15 PM: How to Deploy an Effective Brand Experience on Fortnite During VivaTech: The HP France Case
4:00 PM: XR, Advergaming, and Metaverse Roundtable: Is Entertainment the New Eldorado for Brand Content?
Follow our news and discover the latest articles about our business, the market, the tips we offer you…
After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.
SoWhen? was invited by SGA and EPIC to present a masterclass about our Multivert studio and a keynote on our co-production ARTE Riff Mountain.
Today we’re launching a brand new video series: the ARTE Riff Mountain Dev Diaries. These short episodes take you behind the scenes of the creation of our immersive, musical, and…
Mohamed Marouene (CEO, SoWhen?) and Yuliya Gubkina (Co-Creation Leader, Flexis) will share an exclusive behind-the-scenes look at the creation of the Flexis Virtual Universe during the conference: “𝐻𝑢𝑚𝑎𝑛𝑠, 𝐻𝑎𝑟𝑑𝑤𝑎𝑟𝑒, 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠,…
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