Dev Diary 2: Behind the scenes of ARTE Riff Mountain’s design
After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.
A few months ago, we were invited by EPIC GAMES to come and present at the Unreal Fest our concrete approach to creating interactive phygital experiences.
Since 2010, SoWhen? has been dedicated to establishing meaningful connections between brands and their audiences in various retail environments, event venues, showrooms, and public spaces through its creation of virtual and phygital experiences.
By leveraging the flexibility of the Unreal Engine and our own developments, we have unlocked the potential to offer virtual worlds with alternative forms of control and interaction, moving beyond traditional touchscreens and buttons.
In this session, we dive into the world of phygital and immersive experiences, allowing the audience to interact with virtual universes through gestures and connected physical objects, and even through fun interactions with virtual characters.
As the boundaries between the physical and digital worlds continue to blur, the enchantment of this fusion intensifies.
We are excited to present concrete examples from our clients that demonstrate the transformative power of these innovative approaches.

We invite you to join us this year at Unreal Fest, which will take place in various countries!
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After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.
SoWhen? was invited by SGA and EPIC to present a masterclass about our Multivert studio and a keynote on our co-production ARTE Riff Mountain.
Today we’re launching a brand new video series: the ARTE Riff Mountain Dev Diaries. These short episodes take you behind the scenes of the creation of our immersive, musical, and…
Mohamed Marouene (CEO, SoWhen?) and Yuliya Gubkina (Co-Creation Leader, Flexis) will share an exclusive behind-the-scenes look at the creation of the Flexis Virtual Universe during the conference: “𝐻𝑢𝑚𝑎𝑛𝑠, 𝐻𝑎𝑟𝑑𝑤𝑎𝑟𝑒, 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠,…
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