The objectives of this immersive and interactive showroom:
- To offer its corporate clients a luxury experience of discovery and customization for its TwoTwenty jets.
- To be able to compare, on a 1:1 scale, its own jets with those of its competitors.
- To provide realistic immersion for an effective projection.
And so Airbus Corporate Jets, a subsidiary of the aircraft manufacturer, opened its design studio in Toulouse for corporate clients.
With the help of this augmented studio, ACJ can customize the cabin of its “TwoTwenty” jets and immerse its audience in the aircraft. “Thanks to the latest technologies, we offer our clients a real-time and immersive design experience,” says Benoît Defforge, president of ACJ. “It’s important to make them experience the ultimate space and comfort that our aircraft brings.”