The objectives of this interactive and immersive virtual world
Presenting technological and mechanical products is no easy task: their understanding is complex due to the intricate assembly of sometimes very small (micro) components that fit together. When presented in their raw form to the public, this type of product is not easily accessible.
At the heart of the electrification revolution, through its Powertrain Systems division, Valeo develops and manufactures innovative solutions to enhance today’s engines and design the electric mobility of tomorrow.
Valeo sought a way to present its products in a playful, immersive, and accessible manner. The idea was for its audience to comprehend its various products related to electric mobility, understand how they work, and grasp their compositions.
The application was initially introduced in the form of an interactive digital platform at the IAA exhibition, allowing the target audience to explore the contextual virtual universe and thereby discover and closely observe different electric vehicles equipped with Valeo engines.