The Project
Project name: Launch of Canal+’s War of the Worlds
Partners: MEDIATRANSPORTS, Havas Media Group, Boys in the Wood
Release date: October 2019
Format: An immersive phygital device with Augmented Reality
Launch of the TV series WAR OF THE WORLDS on Canal+
Phygital experience with Augmented Reality
CREATION OF AN IMMERSIVE EXPERIENCE IN PARIS’ GARE DU NORD STATION
Project Objective
To offer passing commuters of the Gare du Nord in Paris an immersive experience in the universe of Canal+’s “War of the Worlds” TV series.
“Imagine yourself right here right now as the sole survivor in this completely destroyed station, condemned to survive…”
Challenges
Providing a finished product in line with the TV series all in a context of confidentiality and limited image availability.
Adapting to a busy location and finding ways of arousing curiosity in a natural way.
Creating a device with precise installation measurements in a highly regulated location.
(Photo – Display stele equipped with an Azure Kinect to transform reality via the camera feed)
Our mission
To attract passers-by in an environment (train station) that already triggers a lot of people’s senses, and then to immerse them in another reality, that of the train station destroyed by extraterrestrial attacks.
How did it work?
The stele was the first point of contact, an element of curiosity for passers-by.
Once the person was in front of it, they would find themselves displayed on the screen until their image blurred and transformed, in the same way as in the TV series.
Thanks to Augmented Reality, we were able to project their own image into a modified station setting made with CGI (computer generated images).
WATCH OUR "MAKING-OF" VIDEO - OUR EXPERIENTIAL PROMOTIONAL DEVICE FOR THE RELEASE OF THE TV SERIES "WAR OF THE WORLDS" BY CANAL+.
Experiences that combine creativity and technological innovation in the service of meaning
Discover other projects
PROJECTS
Would you like a quote?
Tell us about your projects? Receive more information?
Grab a coffee?
JOBS
Love the startup mindset?
Do you thrive around creativity, thoroughness and sharing?
For information on internships, permanent positions or assignments…
SoWhen?
69-71 rue de la Fraternité
93100 MONTREUIL
FRANCE
Terms of Use
About Us
SoWhen?
The Team
Jobs
Our R&D lab
What we offer
The SoWhen? Experience
Virtual Studio
Kits
Originals
Projects
Productions
Our news
Awards
Blog