Phygital experience with Augmented Reality

To attract passers-by in an environment (train station) that already triggers a lot of people’s senses, and then to immerse them in another reality, that of the train station destroyed by extraterrestrial attacks.

How did it work?

The stele was the first point of contact, an element of curiosity for passers-by.

Once the person was in front of it, they would find themselves displayed on the screen until their image blurred and transformed, in the same way as in the TV series.

Thanks to Augmented Reality, we were able to project their own image into a modified station setting made with CGI (computer generated images).