Objectives
LVMH wanted to unveil its new 100% virtual muse, Livi, for the VivaTech 2022 trade show.
As the new face of LVMH’s technological innovation, Livi spoke before, during and after the show via videos on social media, websites and the LVMH stand.
To this end, the SPOA agency asked SoWhen? to participate in this adventure by bringing Livi to life.
