Generative AI, a tool for creative expression
Freddy Koné, co-founder of SoWhen?, shares his insights and his company’s createch approach to Generative AI, which he sees as a tool in service of humanity.
What is Phygital Technology and how do we use it?
What is Phygital Technology and how do we use it? A necessary evolution for retail stores Digital technology is everywhere today, but until recently we could still notice a clear difference between physical points of sale and the commercial websites. With the proliferation of web platforms, consumers have discovered a new way of buying products,…
Luxury and Digital Technology: Geek is Chic!
Luxury and Digital Technology: Geek is Chic! We’ve noticed luxury brands are collaborating more and more with video game publishers and other digital entertainment companies. Is this a passing trend or are we witnessing something genuine? Well, the pandemic has accelerated the use of virtual technology as a tool for broadcasting and communication. Digital experiences…
Virtual and Mixed Reality: our thoughts on these new fields of expression
“Encounters” is a Mixed Reality experience by Mathieu Pradat, co-produced by SoWhen? and La Prairie Productions.
In February 2021, Freddy Koné, co-founder of Sowhen? was invited to present the “Encounters” project with its creator Mathieu Pradat.