Today many people have become conscious consumers and expect on-going and meaningful interaction with their favorite brands, sharing their experiences with their community. We’re starting to see experiential communication extend beyond leisure time entertainment, offering everyone fun experiences even when dealing with serious issues at work, in class, in training… There’s always a good reason for enriching people’s daily lives.
At SoWhen? we approach every topic from a fun, entertaining and rewarding angle. Over the last ten years, we’ve helped contribute to the evolution of phygital communication, moving away from the production of content solely intended to be displayed on screens, towards transforming our clients’ communication through immersive, sensorial and innovative phygital experiences. Our proprietary concepts and technologies allow us to increase the channels of communication with the public by combining physical elements (existing and created environments) with “sensorial digital” tools. The smart combination of these two dimensions shows how satisfyingly complementary they are: the digital elements provide the visuals and sound, while the physical elements provide the senses of touch and smell. Feelings are experienced more intensely, which not only makes the message far more impactful, but also makes it easier for the user to make a decision and take action.
Would you like to know how to communicate in an innovative
and immersive way with your audience? We would be happy to discuss this with you over a coffee!
