adetournemire, auteur/autrice sur SoWhen?

SoWhen? created a virtual universe to reveal a new urban logistics brand: Flexis

By adetournemire 22 December 2025 Leave a comment

SoWhen? created a virtual universe to reveal a new urban logistics brand: Flexis A scalable, interactive, and customizable tool tailored to your needs https://sowhen.fr/wp-content/uploads/2025/12/Flexis_TeaserApp_04.mp4 Designed from the outset as a structuring tool, this virtual universe supports the brand’s communications, product demonstrations and business use cases. Context and challenges Flexis is an emerging European brand specialized…

Hellfest reveals its 2026 lineup and announces the release of ARTE Riff Mountain!

Fortnite, NewsBy adetournemire 14 November 2025

Hellfest announced the release date of ARTE Riff Mountain, coming on November 21st, 2025, and revealed its official cinematic trailer.

Paris Games Week: discover the demo of our co-production ARTE Riff Mountain!

News, UEFNBy adetournemire 28 October 2025

ARTE Riff Mountain will be featured at Paris Games Week, with an exclusive first demo available to the public.

Dev Diary 2: Behind the scenes of ARTE Riff Mountain’s design

Fortnite, News, UEFNBy adetournemire 16 October 2025

After introducing the birth of the project in the first episode, this Dev Diary #2 dives into a key stage of the adventure: the conception phase.

SoWhen? at Unreal Day in Belgrade with SGA

NewsBy adetournemire 2 October 2025

SoWhen? was invited by SGA and EPIC to present a masterclass about our Multivert studio and a keynote on our co-production ARTE Riff Mountain.

Dev Diary 1: the Birth of ARTE Riff Mountain

Fortnite, News, UEFNBy adetournemire 25 September 2025

Today we’re launching a brand new video series: the ARTE Riff Mountain Dev Diaries.
These short episodes take you behind the scenes of the creation of our immersive, musical, and narrative experience co-produced with ARTE.

SoWhen? with Flexis at Unreal Fest Stockholm 2025

NewsBy adetournemire 22 September 2025

Mohamed Marouene (CEO, SoWhen?) and Yuliya Gubkina (Co-Creation Leader, Flexis) will share an exclusive behind-the-scenes look at the creation of the Flexis Virtual Universe during the conference: “𝐻𝑢𝑚𝑎𝑛𝑠, 𝐻𝑎𝑟𝑑𝑤𝑎𝑟𝑒, 𝑆𝑒𝑟𝑣𝑖𝑐𝑒𝑠, 𝑎𝑛𝑑 𝑅𝑒𝑎𝑙𝑖𝑠𝑚: 𝐹𝑙𝑒𝑥𝑖𝑠’ 𝐿𝑜𝑔𝑖𝑠𝑡𝑖𝑐𝑠 𝑆𝑡𝑜𝑟𝑦 𝑖𝑛 𝑈𝐸.”.

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Arte Riff Mountain: the Fortnite island co-produced by SoWhen? and Arte

By adetournemire 26 August 2025

A la croisée des genres, Arte Riff Mountain est un jeu musical à l’éditorial fort et au gameplay varié, véritable ode à la culture metal.

SoWhen? & ARTE unveil their Fortnite coproduction at Gamescom!

NewsBy adetournemire 20 August 2025

A new cultural, musical, and interactive experience comes to life in Fortnite.
It’s official: SoWhen? and ARTE are releasing their immersive coproduction — an interactive, music-driven creation designed for fans of metal, gaming, and intense experiences.

Michelin x Alpine Film: Immersion into an Iconic Partnership

By adetournemire 19 March 2025

From creative concept to full production under Unreal Engine, our teams collaborated closely with Michelin to create this partnership film displayed on a large LED screen at Alpine’s “Piste Bleue” in Le Mans—the Alpine experience center located near the legendary racing circuit, dedicated to brand enthusiasts and customers.