This experience was designed to allow the public in New York to immerse themselves in the world of Hawkeye and included a fun and challenging archery game.


Disney was looking to provide an immersive and interactive experience for the release of its new Hawkeye series on Disney+.
This experience was designed to allow the public in New York to immerse themselves in the world of Hawkeye and included a fun and challenging archery game.
We produced this project in collaboration with the creative department of The Walt Disney Company France and the Marvel studio in the United States.
The graphical challenge was to recreate the New York of the TV series without having seen it, based only on a few trailers and shared images.
The major technical challenge was to use virtual production techniques and apply them to make an interactive animation for the general public.
We used the live video feed in Unreal Engine as well as the real-world lighting of the device and the stage to immerse the participants in a New-York City setting.
We had an animator equipped with a hidden remote control that could trigger the shot of the virtual arrow, the explosion of the window pane, the time-freeze and the photo capture.
On request from Disney, the recovery of the photo and video did not require any personal data from the user.
What we achieved:
The participant was then able to retrieve their video and photo via a QR code and share them on social media.
Experiences that combine creativity and technological innovation in the service of meaning
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