SoWhen? collaborated with ACC for France Muséums in creating an experience for the Bollywood exhibition at the Louvre Abu Dhabi. The idea was to offer an immersive interactive experience to the audience within these exceptional films and introduce them to the world of special effects.
Visitors to this Bollywood-themed exhibition could explore various artworks, objects, period costumes, and contemporary items. The film excerpts presented allowed them to immerse themselves in the unique ambiance of these creations. The goal of the immersive experience was to connect the audience with Bollywood cinema, immerse them in the scenes, dance alongside well-known Bollywood stars, and provide a personalized and innovative experience.
Since SoWhen? was not physically present on site, we established a self-contained and easily deployable setup for the exhibition team. The captured image had to be adjustable on-site to seamlessly incorporate people into the scenes (color, sharpness, granularity, size, placement, virtual shadow of the person).
Our mission was to immerse the audience in Bollywood cinema interactively, allowing them to play the role of stars and experience special effects. We repurposed Unreal Engine’s virtual production tools to capture the audience dancing on a green screen and project them into the pre-prepared film scenes.
Experiencing virtual production firsthand was part of the discovery and immersion process: first the timer, then the visual meshing effect, placement… special effects unveiled before their eyes.
Finally, the audience could see themselves live on the screen in front of them, dancing alongside the film’s stars, within the film.
Several scenes were prepared and used for the Bollywood exhibition.
Credits:
Mediation, Audiovisual & Multimedia Production – France Muséums/MQB Exhibition – Louvre Abu Dhabi 01/2023.
Scenography: Atelier Maciej Fiszer
Producer: Arno Creignou
Project Manager: Alex Waltz
Creative Director: Pierre Guillaud-Lux
Editor: Hugo Scialom
Subtitles: Nicolas David
Sound Designer: Dominique Lépine
Sound Engineer: Matthieu Dallaporta
Multimedia Developer: SoWhen? Creative Tech Company”
Experiences that combine creativity and technological innovation in the service of meaning
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