![on découvre un stand Timberland plein de couleurs, les chaussures ont des couleurs également. Ce stand est attirant car ludique via des interactions phygitales.](https://sowhen.fr/wp-content/uploads/2024/02/SoWhen-realise-une-experience-phygitale-retail-a-citadium-pour-Timberland-1024x545.png)
The objectives of this interactive in-store experience.
The objective was to allow visitors to the stand to discover the anniversary collection in an interactive and immersive way.
In order to arouse interest and attract customers, we therefore designed a stand that highlights each of the shoes on pillars in their respective colors.