Project : a phygital installation experience
Project name: The Wall of Shadows by Disney+.
Major innovation: a phygital system which uses a custom-made Artificial Intelligence which allows the characters to interact with the public.
Partners: Big Bang events, Let Me Know, Boys in the Wood, METROBUS and Zenith Publicis Media agency
Format: interactive phygital system installation with ultra-high definition LED wall.
Launch date: September 2020