The objective
On November 25, 2021, as part of a sustainable development day at Michelin’s R&D center in Ladoux, the Group presented an overview of its priority areas of action to achieve its goal of making Michelin tires 100% sustainable by 2050.
The event was also an opportunity for Michelin to reiterate its commitment to continued investment and innovation in tire industry, in line with its new “Michelin in motion” strategic plan presented last April.
To this end, Michelin asked us to illustrate the issues and lifecycle of its sustainable tires with two videos.
It was important for the videos to highlight the fact that Michelin’s entire approach is designed to be environmentally friendly. Each stage in the tire’s life cycle, from its design to its use and then ultimately its recycling, is designed to reduce Michelin’s impact on the environment as drastically as possible: supply and choice of materials, energy resources for their production, reduced wear, recycling, etc.
See our Regen’Lab (an interactive device we previously created for Michelin).
