IN 2021, MICHELIN ANNOUNCED ITS AMBITION TO USE 100% SUSTAINABLE MATERIALS (BIO-BASED OR RECYCLED) IN ALL ITS TIRES BY 2050. THEY AIM TO ACHIEVE A TARGET OF 40% SUSTAINABLE MATERIALS THROUGHOUT THE WHOLE MICHELIN GROUP BY 2030.
Michelin is committed to ensuring that all tire components are sustainable. To achieve this, the Group relies on both its technological readiness in the field of materials and on innovative and pioneering technology partners.
Michelin wanted to illustrate the processes that enable everyday waste to be transformed into raw materials for use in the production of new objects, including tires.
First, creating a device capable of illustrating the processes of new technologies in the recycling of materials, explaining them simply and making them accessible to all.
Secondly, offering a playful and interactive experience leading to the discovery and retention of “technical” information.
Thirdly, facilitating the logistics and implementation of the interactive system while offering durability for long-term use.
Lastly, optimizing the content production and providing continuous updates of this content in line with the evolution of the technologies illustrated.
Michelin wants to be able to showcase its product demonstrator at various events around the world. We therefore created a scalable and transportable device that allows the public to discover and understand Michelin’s full-on commitment to the research and integration of sustainable materials..
Our interactive display was designed for easy logistics and implementation thanks to an all-in-one flight case. It provides sturdy protection to ensure the product’s long-term use by using specific materials for added durability. To keep the set-up process simple, only one electrical connection is required which is done via an extension cord available at the back of the device. Finally, the front compartment allows for the interaction and storage of connected products.
The interactive system provides a real insight into Michelin’s activities in the field of sustainable materials. The phygital device perfectly illustrates, via its content, design and storytelling, how new technologies can recycle materials.
The public actively discovers and manipulates connected physical objects such as materials found in everyday waste or biomass: used tires, plastic bottles, yogurt pots, wood chips etc… These connected objects can then become virtual and trigger specific scenarios showing the recycling process specific to each object. The messages that accompany each scenario help to understand how waste can be transformed into raw materials for the production of new objects.
In addition to the fun aspect of the experience, using the sense of touch helps the user retain more information
Experiences that combine creativity and technological innovation in the service of meaning
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