Immersive Virtual Reality Experience

The Tree of Science in the Waters™ Universe

WATERS WANTED TO OFFER AN IMMERSIVE EXPERIENCE TO ITS AUDIENCE AT IMPORTANT CONVENTIONS IN BARCELONA, PARIS AND BASEL.

The objective of this immersive Virtual Reality Experience

The objective of this immersive Virtual Reality Experience

The objective was to give everyone the opportunity to enter the Waters™ universe and discover the company and its products that are difficult to transport to and from real-world events.

Waters’ aim was to modernize its communication tools via this immersive experience in order to leave a lasting impression on its visitors, both in terms of content and form. The wow-factor was a must!

The challenges of this immersive experience

Tight deadlines:

We had to create this system in just one month for it to be ready for concept testing at Waters’ first event with only the 1st floor ready to showcase the company’s products. We finished the 1st floor for the 2nd event and proposed a preliminary version of the 2nd floor. Finally, for the last event, we completed both spaces, incorporating the feedback we received from the first two events that year.

Complex products:

One of the biggest challenges was the complexity of the products to we had to model. We started by working from engineering blueprints and files, adding many details related to the materials of the machines to give them a realistic look. It was also very important to get the right size and scale for the projection of the 3D models so that the visitors to the Waters stand would be able to potentially interact with them.

Our Mission

OVERVIEW

THE CONCEPT:

A scalable and poetic virtual world composed of two floors where visitors can both discover products in a futuristic interactive “showroom” inspired by their headquarters, and learn about the company’s history, its creator and its values. Visitors can also choose to leave an audio message for Waters.

A POETIC VIRTUAL WORLD

A symbol of WATERS

We’ve created a poetic virtual world, a symbol for Waters, capable of providing useful information to visitors as they move around.

On the 1st floor of this virtual world is the Tree of Science, whose fruits are Waters’ products, arranged in such a way that visitors can access them and get information. The globe sculpture represents all the places in the world where Waters is located (i.e. offices and headquarters). A small flying robot guides and accompanies the visitor throughout their discoveries.

When the visitor arrives in front of the tree, they can enter an elevator and go down to the roots of Waters to discover another area which explores its history and its company values that double as lights for the surrounding space. You can also find personal stories and accounts in the amphitheater, including a very moving account of its founder who passed away in 2021.

Visitors can travel through Waters’ history and enter the parts they wish to explore while being guided by an off-camera narrator. One area is dedicated to the evolution of the company (head office), another to the evolution of its products, and visitors can also listen to audio messages left by employees and clients.

OPTIMIZING

CONTENT PRODUCTION

We used both existing content that Waters wanted to make available to its visitors (3D machine files that we adapted for Virtual Reality, texts, photos, films to be shown in the amphitheater…) and content created specially for this occasion based on old photos (Waters’ first machine!). All this content can be updated by Waters if needed. 

This experience allows Waters to capitalize on its existing content.

The showcased products are 3D-modeled for realism and detail. Points of interest help the visitor learn more about each product.

A TURNKEY SERVICE:

Conceptualization, storytelling, storyboard

  • Conceptualization, storytelling, storyboard

  • World Creation using Unreal Engine

  • 3D Modeling of Waters machines using company files and photos (e.g. Company’s first machine)

  • Integration of different types of content (showroom information, videos and documents in the virtual amphitheater…)

  • Interactive Features

  • Animation

  • Data feedback (visit duration; by floor; time spent in front of each product, story or account; tracking visitor numbers)

Experiences that combine creativity and technological innovation in the service of meaning

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