The Objectives of this 3D Film and Archive Footage for Michelin
Over the years, Michelin has fully capitalized on the 24 Hours of Le Mans to enhance its reputation and showcase its ability to manufacture long-lasting and high-performing tires. After all, an object that endures over time is inherently a durable object.
Competition serves as a powerful catalyst for innovations, particularly the 24 Hours of Le Mans, with its extreme conditions (open road, uneven surfaces, temperature variations, weather changes, night driving, and more).
Over more than 100 years of history, Michelin has accumulated an unparalleled number of trophies across all competitions.
However, today the nature of the race has changed, and beyond mere victories, Michelin’s goal is to continue improving tire performance while also addressing urgent environmental concerns.
Due to its extreme testing conditions, through unique and incredibly demanding tire challenges, competition enables Michelin to innovate and experiment at a rapid pace. Subsequently, the company learns and shares its knowledge with its entire teams to introduce new solutions to the market, fostering more sustainable and accessible mobility for all.
This entire message is conveyed through the created video.