Michelin 3D Film for the 24 Hours of Le Mans Centenary

Our team began by seeking a distinctive and original approach that would immerse the audience in Michelin’s history during the 24 Hours of Le Mans.

We needed to narrate the past while establishing a connection with the present.

The film needed to remain modern, while sharing archival footage from the early races to those of recent years.

The tire becomes the protagonist of this film. It speaks and explains its history, changes, and destiny.

We are right at the heart of the action, alongside Michelin.

After recreating parts of the race tracks, the winning car from last year, and Michelin’s Vision concept tires in 3D under Unreal Engine, our team was able to efficiently create this film through direct iterations within the animated real-time scene.

Indeed, our director Olivier Sadock, in collaboration with the Michelin teams, was able to visualize the desired final image by live-directing scenes in the virtual environment, bypassing intermediate rendering steps. The 3D images are thus the raw outputs from Unreal Engine 5; in virtual production,Virtual studio we call this the ‘final pixel.’

This is the magic of shooting in a real-time environment.