Ynov Campus and SoWhen? announce the official launch of ‘YES’, a national 3D competition focus on the creation of custom gamified universes on Fortnite, Epic Games’ battle royale game that…
What is experiential communication?
Let’s start by looking at what experiential communication is. When a company wants to communicate experientially with its audiences (prospective and regular clients, influencers, etc.) they use methods and content to engage and interact with them. In contrast to more traditional passive communication, the devices and systems implemented offer fun, creative and interactive experiences between the brand and its audience.
Let’s take a closer look at the 5 keys to successful experiential communication: the role of the audience, the brand’s approach, speaking to the senses, using phygital technology and aiming for long-lasting experiences.