Creation of 3D videos for Michelin: Exploring the challenges and life cycle of 100% sustainable tires STRATEGIC AND LONG-LASTING CONTENT. The objective On November 25, 2021, as part of a sustainable development day at Michelin’s R&D center in Ladoux, the Group presented an overview of its priority areas of action to achieve its goal of…
Our interactive device for Michelin A transportable and scalable phygital experience IN 2021, MICHELIN ANNOUNCED ITS AMBITION TO USE 100% SUSTAINABLE MATERIALS (BIO-BASED OR RECYCLED) IN ALL ITS TIRES BY 2050. THEY AIM TO ACHIEVE A TARGET OF 40% SUSTAINABLE MATERIALS THROUGHOUT THE WHOLE MICHELIN GROUP BY 2030. The purpose of this interactive experience Michelin…
From ink to pixels
We had the pleasure of meeting visual artist, Virginie Ferret-Courtel, aka Fer Chan, who wanted to express her Art in the digital world.
“Encounters” won the highly coveted 2021 Taiwan XR Residency! “Encounters” is an immersive creation by Mathieu Pradat (Founder and Director of La Prairie Productions) and co-produced by SoWhen? SHOWN AT THE NEWIMAGES FESTIVAL Encounters Creator Mathieu Pradat and co-producers SoWhen? worked together to develop an immersive virtual reality experience. Encounters is a sensory journey through…
We created the interactive phygital experience by working with our own custom-made artificial intelligence (A.I.) and Epic Games’ Unreal Engine, the realtime render engine with which we love creating the wildest experiences!
ON DECEMBER 31, 2020, JEAN-MICHEL JARRE AND HIS AVATAR PERFORMED FOR AN AUDIENCE OF 75 MILLION
SoWhen? produced France Insoumise’s Live Water Political Meeting in Virtual Reality – Jean-Luc Mélenchon Virtual Production for Advanced Immersion ON APRIL 10TH 2021, FRENCH POLITICIAN JEAN-LUC MELENCHON HELD A VIRTUAL MEETING ON THE THEME OF WATER. SOWHEN? USED ITS EXPERTISE IN VIRTUAL REALITY AND VIRTUAL PRODUCTION TO PRODUCE THE ENTIRE EVENT, COORDINATING ITS TEAMS FROM…
“Encounters” is a Mixed Reality experience by Mathieu Pradat, co-produced by SoWhen? and La Prairie Productions.
In February 2021, Freddy Koné, co-founder of Sowhen? was invited to present the “Encounters” project with its creator Mathieu Pradat.
Real-world and Virtual events Context Since the beginning of the pandemic, companies have been increasingly looking for event solutions and ways to continue their business and activities. It is understandably challenging to make business projections in such an uncertain context, to invest in the costs for real-world events in the medium and long term. Closed…
Virtual live concert in Notre-Dame de Paris, New Year’s Day 2020 SoWhen?, VRrOOm & Jean-Michel Jarre : “VIRTUAL REALITY IS TO TODAY’S PERFORMING ARTS WHAT CINEMA WAS TO THEATER IN ITS EARLY DAYS, A CURIOSITY OF SORTS. I BELIEVE THAT TOMORROW VR WILL BECOME A MEANS OF EXPRESSION IN ITS OWN RIGHT.” JEAN-MICHEL JARRE When…
