adetournemire, auteur/autrice sur SoWhen?

Immersive Virtual Reality Experience

By adetournemire February 7, 2022 Leave a comment

The objective was to give everyone the opportunity to enter the Waters™ universe and discover the company and its products that are difficult to transport to and from real-world events.

Luxury and Digital Technology: Geek is Chic!

DefinitionBy adetournemire January 24, 2022

Luxury and Digital Technology: Geek is Chic! We’ve noticed luxury brands are collaborating more and more with video game publishers and other digital entertainment companies. Is this a passing trend or are we witnessing something genuine? Well, the pandemic has accelerated the use of virtual technology as a tool for broadcasting and communication. Digital experiences…

Creation of 3D videos for Michelin

By adetournemire December 6, 2021 Leave a comment

Creation of 3D videos for Michelin: Exploring the challenges and life cycle of 100% sustainable tires STRATEGIC AND LONG-LASTING CONTENT. The objective On November 25, 2021, as part of a sustainable development day at Michelin’s R&D center in Ladoux, the Group presented an overview of its priority areas of action to achieve its goal of…

Our interactive device for Michelin

By adetournemire June 30, 2021 Leave a comment

Our interactive device for Michelin A transportable and scalable phygital experience IN 2021, MICHELIN ANNOUNCED ITS AMBITION TO USE 100% SUSTAINABLE MATERIALS (BIO-BASED OR RECYCLED) IN ALL ITS TIRES BY 2050. THEY AIM TO ACHIEVE A TARGET OF 40% SUSTAINABLE MATERIALS THROUGHOUT THE WHOLE MICHELIN GROUP BY 2030. The purpose of this interactive experience Michelin…

“Fer Chan Anima”, an original artistic co-production with SoWhen?

By adetournemire June 24, 2021

From ink to pixels
We had the pleasure of meeting visual artist, Virginie Ferret-Courtel, aka Fer Chan, who wanted to express her Art in the digital world.

“Encounters” won the highly coveted 2021 Taiwan XR Residency!

By adetournemire June 22, 2021 Leave a comment

“Encounters” won the highly coveted 2021 Taiwan XR Residency! “Encounters” is an immersive creation by Mathieu Pradat (Founder and Director of La Prairie Productions) and co-produced by SoWhen? SHOWN AT THE NEWIMAGES FESTIVAL Encounters Creator Mathieu Pradat and co-producers SoWhen? worked together to develop an immersive virtual reality experience. Encounters is a sensory journey through…

SoWhen? – Winner of 3 Promax Awards!

NewsBy adetournemire June 2, 2021

We created the interactive phygital experience by working with our own custom-made artificial intelligence (A.I.) and Epic Games’ Unreal Engine, the realtime render engine with which we love creating the wildest experiences!

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Our stylized avatar for Jean-Michel Jarre’s live virtual concert

By adetournemire June 2, 2021 Leave a comment

ON DECEMBER 31, 2020, JEAN-MICHEL JARRE AND HIS AVATAR PERFORMED FOR AN AUDIENCE OF 75 MILLION

Virtual production for live Water Political Meeting – Jean-Luc Mélenchon

By adetournemire April 16, 2021 Leave a comment

SoWhen? produced France Insoumise’s Live Water Political Meeting in Virtual Reality – Jean-Luc Mélenchon Virtual Production for Advanced Immersion ON APRIL 10TH 2021, FRENCH POLITICIAN JEAN-LUC MELENCHON HELD A VIRTUAL MEETING ON THE THEME OF WATER. SOWHEN? USED ITS EXPERTISE IN VIRTUAL REALITY AND VIRTUAL PRODUCTION TO PRODUCE THE ENTIRE EVENT, COORDINATING ITS TEAMS FROM…

Virtual and Mixed Reality: our thoughts on these new fields of expression

DefinitionBy adetournemire March 25, 2021

“Encounters” is a Mixed Reality experience by Mathieu Pradat, co-produced by SoWhen? and La Prairie Productions.
In February 2021, Freddy Koné, co-founder of Sowhen? was invited to present the “Encounters” project with its creator Mathieu Pradat.