SoWhen? carried out the motion capture of Livi, the 100% virtual muse of LVMH. We brought life to LVMH’s avatar, Livi, via motion capture and Unreal Engine rendering. Objectives LVMH wanted to unveil its new 100% virtual muse, Livi, for the VivaTech 2022 trade show. As the new face of LVMH’s technological innovation, Livi spoke…
How to virtualize your communication tools? An overview of Virtual Communication How is communication becoming virtual? How can you virtualize your communication tools and what possible experiences can you offer? You’ll have noticed a recurring theme in the news: announcements of technological innovations and development, especially in the digital and virtual fields, are becoming commonplace.…
SoWhen? enters the top 10% of French startups Encouraging progress! SoWhen? strives to be competitive on the market and offer the best services to its clients. To this end, we sought the services of Early Metrics to update our rating in order to better position ourselves on the French startup market and receive an objective…
The objective was to give everyone the opportunity to enter the Waters™ universe and discover the company and its products that are difficult to transport to and from real-world events.
Luxury and Digital Technology: Geek is Chic! We’ve noticed luxury brands are collaborating more and more with video game publishers and other digital entertainment companies. Is this a passing trend or are we witnessing something genuine? Well, the pandemic has accelerated the use of virtual technology as a tool for broadcasting and communication. Digital experiences…
Creation of 3D videos for Michelin: Exploring the challenges and life cycle of 100% sustainable tires STRATEGIC AND LONG-LASTING CONTENT. The objective On November 25, 2021, as part of a sustainable development day at Michelin’s R&D center in Ladoux, the Group presented an overview of its priority areas of action to achieve its goal of…
Our interactive device for Michelin A transportable and scalable phygital experience IN 2021, MICHELIN ANNOUNCED ITS AMBITION TO USE 100% SUSTAINABLE MATERIALS (BIO-BASED OR RECYCLED) IN ALL ITS TIRES BY 2050. THEY AIM TO ACHIEVE A TARGET OF 40% SUSTAINABLE MATERIALS THROUGHOUT THE WHOLE MICHELIN GROUP BY 2030. The purpose of this interactive experience Michelin…
From ink to pixels
We had the pleasure of meeting visual artist, Virginie Ferret-Courtel, aka Fer Chan, who wanted to express her Art in the digital world.
“Encounters” won the highly coveted 2021 Taiwan XR Residency! “Encounters” is an immersive creation by Mathieu Pradat (Founder and Director of La Prairie Productions) and co-produced by SoWhen? SHOWN AT THE NEWIMAGES FESTIVAL Encounters Creator Mathieu Pradat and co-producers SoWhen? worked together to develop an immersive virtual reality experience. Encounters is a sensory journey through…
We created the interactive phygital experience by working with our own custom-made artificial intelligence (A.I.) and Epic Games’ Unreal Engine, the realtime render engine with which we love creating the wildest experiences!
