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SoWhen?
The CreaTech Company
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ZoomDetails

Michelin x Alpine Film: Immersion into an Iconic Partnership

By adetournemire19 March 2025

From creative concept to full production under Unreal Engine, our teams collaborated closely with Michelin to create this partnership film displayed on a large LED screen at Alpine’s “Piste Bleue” in Le Mans—the Alpine experience center located near the legendary racing circuit, dedicated to brand enthusiasts and customers.

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Pringles x Mario Activation: An Immersive Phygital Experience Powered by Unreal Engine

By adetournemire19 March 2025

SoWhen? developed the entire application and content using Unreal Engine.

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Dreamscape escapades : SoWhen?’s Fortnite island

By adetournemire6 March 2025

Dreamscape Escapades, developed by SoWhen?, is an innovative experience within the Unreal Engine Fortnite (UEFN) platform, designed to showcase the potential of non-traditional game formats.

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The AR Simulation Application for Safety Bus by SoWhen? x HTC VIVE

By adetournemire22 November 2024

SoWhen? has created a mixed reality (XR) and real-time 3D application for Safety Bus and the BPCE Group to reinforce fire safety skills.

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The first HP game created in Fortnite by SoWhen?

By adetournemire19 August 2024

HP aimed to provide an innovative experience for the VivaTech audience at their booth, promoting their range of gaming hardware.

Nous voyons une personne équipée d'un casque XR manipuler un moteur en réalité virtuelle
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Valeo XR Experience by SoWhen?​

By adetournemire19 August 2024

The tool, designed as a phygital extension of the virtual universe, needed to replicate the products at a 1:1 scale for innovative and efficient visualization and manipulation in the dedicated physical space…

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The first Alstom game created in Fortnite by SoWhen?

By adetournemire26 June 2024

On June 19th, during the Unreal Fest by EPIC in Prague, SoWhen? and Alstom revealed the first Alstom game created in Fortnite by SoWhen?.

SoWhen? rend une chaussure Timberland interactive. Lorsqu'un visiteur la prend en main et la dépose sur une stèle phygitale, un contenu se déclenche sur l'écran associé.
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SoWhen? create a vibrant interactive phygital experience for Timberland at Citadium

By adetournemire22 February 2024

We developed the concept for both the stand and the phygital experience presented. The aim was to enable stand visitors to explore the anniversary collection in a way that was both interactive and immersive.

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Immersive and Interactive Digital Models for EDF Lyon Showroom

By adetournemire1 February 2024

Two applications, 2 different approaches to offer a meaningful experience to their audience at the heart of their showroom in Lyon.

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Alstom serious game on cybersecurity

By adetournemire29 January 2024

Device unveiled at UITP 2023 and then at VivaTech 2023: a phygital serious game on the topic of cybersecurity, stemming from their virtual universe.

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