“F.C.D.” is the humorous web series created by Michelin and produced by SoWhen?. It was filmed using virtual production techniques in their studio in Montreuil. MICHELIN HAD THE DESIRE TO COMMUNICATE IN AN INNOVATIVE AND ENTERTAINING WAY TO CONVEY TECHNICAL CONCEPTS RELATED TO CURRENT ISSUES. THE TECHNIQUE OF VIRTUAL PRODUCTION MADE IT POSSIBLE TO CREATE…
An immersive installation with an interactive quiz for kids Enedis at the 2019 Paris International Agricultural Show Enedis wanted to showcasethe company’s services and professions to children. Objectives of this immersive and interactive installation As an exhibitor at the Paris International Agricultural Show in 2019, Enedis wanted to showcase the company’s services and professions to…
AT THIS YEAR’S INNOTRANS 2022, ALSTOM UNVEILED ITS NEW INNOVATIVE PLATFORM
TO SHOWCASE ITS PRODUCTS IN THEIR WORKING ENVIRONMENTS.
This experience was designed to allow the public in New York to immerse themselves in the world of Hawkeye and included a fun and challenging archery game.
An interactive and immersive phygital showroom for corporate clients ACJ’s design studio in Toulouse ACJ WAS LOOKING TO OFFER ITS CORPORATE CLIENTS A LUXURY EXPERIENCE OF DISCOVERY AND CUSTOMIZATION FOR ITS TWOTWENTY JETS The objectives of this immersive and interactive showroom: To offer its corporate clients a luxury experience of discovery and customization for its…
SoWhen? carried out the motion capture of Livi, the 100% virtual muse of LVMH. We brought life to LVMH’s avatar, Livi, via motion capture and Unreal Engine rendering. Objectives LVMH wanted to unveil its new 100% virtual muse, Livi, for the VivaTech 2022 trade show. As the new face of LVMH’s technological innovation, Livi spoke…
The objective was to give everyone the opportunity to enter the Waters™ universe and discover the company and its products that are difficult to transport to and from real-world events.
Creation of 3D videos for Michelin: Exploring the challenges and life cycle of 100% sustainable tires STRATEGIC AND LONG-LASTING CONTENT. The objective On November 25, 2021, as part of a sustainable development day at Michelin’s R&D center in Ladoux, the Group presented an overview of its priority areas of action to achieve its goal of…
Our interactive device for Michelin A transportable and scalable phygital experience IN 2021, MICHELIN ANNOUNCED ITS AMBITION TO USE 100% SUSTAINABLE MATERIALS (BIO-BASED OR RECYCLED) IN ALL ITS TIRES BY 2050. THEY AIM TO ACHIEVE A TARGET OF 40% SUSTAINABLE MATERIALS THROUGHOUT THE WHOLE MICHELIN GROUP BY 2030. The purpose of this interactive experience Michelin…
From ink to pixels
We had the pleasure of meeting visual artist, Virginie Ferret-Courtel, aka Fer Chan, who wanted to express her Art in the digital world.
